Firmenich has signed a strategic partnership with ScentRealm, a leading digital scent technology pioneer based in Hangzhou, China.
WHO: ScentRealm is the first Chinese enterprise engaging in digital scent technology. As a digital scent solution provider, ScentRealm commits to explore breakthrough technologies to offer a better scent experience for the end user. It is the official partner of the Asian Games, and opened "Scent Metaverse," an offline experience center in Hangzhou, in April 2022.
Firmenich, the world's largest privately owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895, and has been family owned for 126 years. China is a key strategic market that will drive future growth opportunities for Firmenich. The brand has been investing consistently for more than 30 years to expand its footprint and capabilities in China, including its largest flavor manufacturing plant, opened in Zhangjiagang in 2019, its first Fine Fragrance atelier in downtown Shanghai since 2019, and a unique customer experience center, Studio Guangzhou, inaugurated in 2021. Firmenich has a nationwide presence of commercial and manufacturing facilities in Shanghai, Beijing, Guangzhou, Kunming, and Zhangjiagang, and a major research center in Shanghai.
WHY: The partnership brings together the knowledge of a fragrance house and a sense experience explorer. It will enable Firmenich to enhance the fragrance and aroma experience for its customers through jointly developed digital devices, and to explore the digital future of scent.
IN THEIR OWN WORDS: "I am delighted to announce our strategic partnership with ScentRealm. Together, we combine Firmenich's expertise in fragrance and taste creation with ScentRealm's innovative digital technology allowing us to explore new scent and aroma experience applications for the Chinese market," said Paul Andersson, President, Firmenich China. "This collaboration will strengthen our leading digital innovation in the fragrance and flavor industry and develop captivating new experiences for our customers and for consumers in China."
"We are excited to partner with Firmenich, which has rich knowledge and scientific capability on both smell and taste. We also share the same values of innovation, always breaking through boundaries to offer a better and more exciting sensory experience to our users," added Mr. Huang Jianwei, founder and CEO of ScentRealm.
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